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P&G Cold Wash

Allows to wash clothes in cold water with excellent performance results

January 2020
Gallery P&G Cold Wash 1
Gallery P&G Cold Wash 1


Ariel Cold Wash is primarily a campaign to raise consumer awareness and invite them to exploit technology already present that allows to wash in cold water with great performance results.

Ariel cold wash is formulated to use technologies that are already working their full potential at low temperature. Ariel Cold Wash uses several enzymes with low activation energy. Also, the product is designed with a surfactant system that is more hydrophobic than the other ones in the market. This enables surfactants to remove stains much more efficiently at low temperature compared to others. The biggest help to minimise environmental impact is indeed coming from washing at 30°C. This also entails saving electricity (and money) while leading to significant reductions of CO2 emission.

Label Date January 16, 2020
From United States
Maturity stage Medium and large scale commercialization

The environmental benefits

  • Reduces Carbon Footprint by 35%
  • 1.2 Billlions (30°C) to 2.8 Billions (20°C) tons of CO2 reductions in Europe

The Financial benefits

  • Washing clothes at 30°C throughout the year rather than 40°C will save on average 11$
  • Clothes washed at lower temperature tend to last longer and present less discolouration, creating even more economies

Activity Region

  • /
  • Headquarters
  • Activity

Company Profile

Procter & Gamble - P&G

P&G was founded over 180 years ago as a soap and candle company.

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Headquarters Cincinnati, OH 45202, USA
Contact the Solution Provider Add to Favorites

The information set out above, is solely for the purposes of information and the Solar Impulse Foundation does not provide any guarantee as to its authenticity, completeness or accuracy. This information does not constitute investment advice or a recommendation to buy into, transact or to enter into any agreement with any of the parties or persons mentioned above. Potential investors or interested parties are solely responsible for their investment or business decisions and for performing any due diligence required by the circumstances. The innovator Procter & Gamble - P&G has asserted ownership of the intellectual property rights for images, videos, and content showcased above, affirming full and unrestricted usage rights, and has provided explicit permission for the Solar Impulse Foundation to publish such information designated as "public" in the application form.