Member - PUR

One With Nature

Type Company
Founded 2008
Company Size 100
Member Type
Founders Tristan Lecomte
Headquarters 75011 Paris, France
Social network


PUR is a leader in nature-based development, helping companies to reduce and offset their carbon emissions within their supply chain through “insetting.” These projects aim to regenerate and preserve ecosystems and support local farming communities. PUR has implemented nature-based solutions across 400,000 hectares in over 30 countries. Developing more than sixty projects integrating agroforestry, regenerative agriculture, reforestation and forest conservation practices. Founded in 2008, PUR develops projects within our clients’ supply chains—a process known as “insetting”—to both regenerate and preserve ecosystems and to support local communities of farmers through the development of nature-based solutions (NBS). We help companies mitigate and offset their carbon emissions and ultimately improve the resilience of their supply chains. We also develop “offsetting” projects through farmland reforestation and agroforestry programs, which enhance the value of carbon sequestration and generate carbon credits for companies—in addition to their direct emission reduction strategy. We implement “insetting” projects with the aim to reduce and offset our clients’ carbon footprint within their value chain—as opposed to traditional carbon offsetting. Our projects produce carbon assets that enable companies to achieve their emission reduction objectives in line with the Paris Agreement (emissions reductions related to *Scope 3). In parallel, we develop a limited number of so-called “offsetting” projects, consisting of valuing carbon sequestration through, for example, farmland reforestation projects. These carbon credits are then sold to companies to offset their carbon emissions in addition to their direct strategy to reduce emissions. *Scope 3 emissions include indirect emissions, such as those emitted when a company purchases goods and services, or those related to the transportation and distribution of such goods and services. They represent the highest proportion of a company’s emissions. Today PUR is an impact company that proudly supports more than 50,000 farmers and has planted more than 24 million trees. We remain committed to continuing our work with communities.
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Headquarters 75011 Paris, France

SDG’s of application

The Sustainable Development Goals are a call to action to end poverty, protect the planet and ensure peace and prosperity everywhere.
Clean water and sanitation
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Affordable and clean energy
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Industry, innovation and infrastructure
SDG 9 icon
SDG 11
Sustainable cities and communities
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SDG 12
Responsible consumption and production
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Efficient Solutions

Labelled Solutions from PUR

The Solar Impulse Efficient Solution label seeks to bridge the gap between ecology and economy, bringing together protection of the environment and financial viability to show that these solutions are not expensive fixes to problems, but rather opportunities for clean economic growth.

The information set out above, is solely for the purposes of information and the Solar Impulse Foundation does not provide any guarantee as to its authenticity, completeness or accuracy. To validate the Membership to the World Alliance for Efficient Solutions, the Solar Impulse Foundation only verifies that each entity is registered and has signed our principles and values stated in the following World Alliance for Efficient Solutions charter. For those Members who are also solution providers, this information does not constitute investment advice or a recommendation to buy into, transact or to enter into any agreement with any of the parties or persons mentioned above. Potential investors or interested parties are solely responsible for their investment or business decisions and for performing any due diligence required by the circumstances.