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PUR Projet Nature Based Solutions

Connecting small scale cocoa and coffee producers with large corporate brands

August 2020

PUR Projet Nature Based Solutions

Connecting small scale cocoa and coffee producers with large corporate brands

  • World Alliance Member
  • Featured Solution
  • Labelled Solution
Label Date August 5, 2020
By PUR
From France
Maturity stage TRL 9 / CRI 5-6 - Market competition driving widespread deployment &/"Bankable" grade asset class

The climate crisis puts farming communities at risk, especially in tropical regions. This will have an impact on the quality and quantity of key commodities, such as coffee, cocoa, rice, medicine plants, flower, fruits, cereals, fibers. If nothing is done these crops will be difficult to produce and millions of small scale farmers' livelihoods will be deteriorated. The PUR Projet Insetting approach consists of implementing Nature Based Solutions like agroforestry within agricultural supply chains to improve the farmers' resilience to climate change while restoring degraded land. By reconnecting companies and farmers' interests, Insetting creates shared value for the planet, people and companies. The technology is provided by Nature: the tree and its multiple benefits (carbon, soil, water, biodiversity). It is enhanced with agroforestry and regenerative agriculture techniques to combine crops and tree species effectively, as well as providing carbon monitoring expertise to value carbon removed from the atmosphere by the Insetting project. In short from a company perspective, Insetting means evaluating, reducing and offsetting its climate and environmental footprint by developing impactful socio-environmental projects within its value chain, and using them to build a sustainable society. Insetting is about harmonizing companies with Nature from within.

The Environmental Benefits

  • Each tree created through this Solution removes 10kg of carbon dioxide
  • Each tree created through this Solution conserves 40kg of soil from erosion

The Financial Benefits

  • Potential economic value of 11 USD / year
  • Zero costs during Solution lifetime (after initial costs)

Activity Region

  • Headquarters
  • Activity

Company Profile

PUR

One With Nature

Headquarters 75011 Paris, France
Type Company
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Networking Partner

Sparknews

Sparknews is dedicated to amplifying positive change by working at the crossroads of social and environmental innovation, news media and the corporate world.

Solutions Associated 10
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The information set out above, is solely for the purposes of information and the Solar Impulse Foundation does not provide any guarantee as to its authenticity, completeness or accuracy. This information does not constitute investment advice or a recommendation to buy into, transact or to enter into any agreement with any of the parties or persons mentioned above. Potential investors or interested parties are solely responsible for their investment or business decisions and for performing any due diligence required by the circumstances. The innovator PUR has asserted ownership of the intellectual property rights for images, videos, and content showcased above, affirming full and unrestricted usage rights, and has provided explicit permission for the Solar Impulse Foundation to publish such information designated as "public" in the application form.